CPG AI consulting
AI consulting and automation for CPG brands selling into retail.
West Atlas builds back-office automation for consumer packaged goods brands. We connect the systems you already use to audit 3PL invoices, plan inventory, and report retail sales without rebuilding the same spreadsheets every week.
Led by Patrick Metz, Principal, with a decade inside CPG finance and operations.
Book a 30-minute intro callSee the results
What we can build
3PL invoice audits
Match storage, handling, and freight charges to contracted rates and shipment activity. Give finance a list of discrepancies to review before payment.
See 3PL invoice audit automationDemand planning
Combine sales, inventory, lead times, and planned promotions to forecast by SKU and channel and flag when to reorder.
Explore demand planning and forecastingRetail sales reporting
Pull retailer exports and internal sales into a consistent SKU and channel report that updates on a schedule.
Explore CPG business intelligence and reportingWhat changed for one consumer brand
$50K in 3PL overcharges found
28 hours of manual work saved each month
Under 1% of revenue lost to stockouts, down from 3%
These results came from one ongoing engagement. The client’s name is confidential. Read the case studies.
How we work
- Pick one workflow. Bring the task your team repeats every week. We’ll look at the inputs, decisions, and exceptions and agree on scope and a fixed fee before work starts.
- Build on your existing systems. We connect the necessary data, test against real examples, and keep human approval where money moves.
- Hand it over running. Your team gets a documented workflow, alerts, and a clear process for handling exceptions.
Want to see what that looks like? Read the 3PL invoice audit guide.
Bring one workflow to the call
Tell us how it runs today and where it gets stuck. We’ll talk through what’s worth automating and what it would take to build.